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Two brains think better than one

M² Optimize was born as a collaboration of senior HubSpot consultants who support each other, and combine expertise to deliver exceptional results for every client.

Andres Mora Morcillo

HubSpot Specialist & Entrepreneur

With a B.S. in Computer Science and an M.S. in Data Analytics, I bring a strong technical foundation to everything we do at M² Optimize. I hold multiple HubSpot certifications and have worked with businesses across industries to simplify complex setups, integrate HubSpot with external tools, and build scalable systems that drive real results.

My specialty is transforming messy, overengineered HubSpot portals into streamlined, high-performing growth engines—clean processes, reliable data, and automation that saves time instead of creating headaches.

Clients value my attention to detail, clear communication, and ability to make HubSpot feel simple, powerful, and tailored to their unique needs. I’m passionate about helping businesses turn their CRM into a true revenue-driving asset.

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Thalita Milan, HubSpot Specialist & Content Creator

Thalita Milan

HubSpot Specialist & Content Creator

I’ve been working in marketing since 2012 and exclusively with HubSpot since 2018. Over the years, I’ve personally helped 100+ businesses get the most out of HubSpot — from quick automation optimizations to complex full-scale migrations and setups.

Alongside client work, I teach HubSpot to thousands of professionals worldwide through my Udemy and Coursera courses (40,000+ students and counting) and share free tutorials on my YouTube channel.

My focus has always been making HubSpot less overwhelming and more actionable — so businesses can use it with confidence and see results faster.

Deepika Rathnam

HubSpot Specialist & Digital Marketer 

I help businesses create clarity, streamline operations, and unlock measurable growth through smart systems and data-driven strategy. With a background spanning full-stack digital marketing, performance management, and CRM optimization, I specialize in building HubSpot frameworks that teams can trust and scale with.

As a certified HubSpot consultant, I design and implement tailored solutions across the Marketing, Sales, Service, and Operations Hubs. My expertise includes platform onboarding, integrations, data architecture, workflow automation, reporting, and end-to-end process optimization.

I collaborate closely with leadership and cross-functional teams to craft strategic marketing and operational initiatives that support organizational goals. I’m passionate about transforming scattered processes into clean, efficient systems, and empowering teams with structure, alignment, and confidence.

Deepika Gopalarathnam

Our goal isn’t to work with everyone. It’s to work deeply with the right clients, delivering quality that mass-volume agencies simply can’t match

Our values

Innovation

Embrace creativity and forward-thinking to inspire customers

Integrity

Operate with honesty, transparency, and ethical standards in all dealings

Empathy

Demonstrate compassionate and genuine desire to support each other